"Digital music presents a huge opportunity to place artists and consumers at the center of a vast Web of value creation. But rather than embrace MP3 and adopt new business models, the industry has adopted a defensive posture. Obsession with control, piracy, and proprietary standards on the part of large industry players has only served to further alienate and anger music listeners." - Wikinomics, How Mass Collaboration Changes Everything, Don Tapscott and Anthony D. Williams, 2006
Session 11 is an online music company with a difference. We seek to locate, attract and enrol the best of the independent recording engineers and record producers in the world and bring them together in an online collaborative community. In so doing, Session 11 will become the next generation music and entertainment company.
Like the Internet’s impact on the success of The Arctic Monkeys, it is only a matter of time before the Internet produces the next big musical artist. Session 11 will be well positioned to introduce many of the new major musical artists to the world because of its management’s expertise, relationships and connections to independent artists, the music industry and to the independent labels.
Session 11 will promote those recording engineers and record producers that meet its high standards of competence, originality and talent. In doing so, the serious Artists will not be lost amongst the 1000’s of mediocre recording engineers and record producers so common on other Internet sites. Session 11 will allow recording engineers and record producers many of the benefits of a large mainline music company without the problems associated with it.
Session 11 will be the meeting place for all Music Appreciators.
